Sprinkles make everything more fun. Birthday cakes, funfetti cupcakes, donuts, sugar cookies, ice cream sundaesโsometimes the tiniest topping brings the most joy.
But hereโs something many people donโt realize: a surprising number of conventional sprinkles arenโt vegan.
Some contain confectionerโs glaze (shellac), beeswax, dairy-derived ingredients, or animal-based food colorings. Thankfully, there are now more vegan sprinkle options than ever beforeโfrom natural food brands to accidentally vegan grocery store favorites.
Whether youโre decorating a vegan birthday cake, baking funfetti cupcakes, or just adding a little whimsy to your dessert, here are the best vegan sprinkles brands to know about.
Not always.
While sprinkles are mostly made from sugar and starch, many conventional sprinkles contain ingredients that arenโt vegan. The most common non-vegan ingredients include glossy coatings, certain food dyes, dairy ingredients, and waxes used for texture or shine.
The good news? Vegan sprinkles are becoming much easier to findโand many brands now clearly label vegan options.
Here are a few ingredients to watch for when shopping for vegan sprinkles:
If youโre unsure, look for sprinkles specifically labeled vegan or check allergen statements carefully.

These brands offer some of the best vegan sprinkles, vegan cupcake decorations, and plant-based baking toppings available today. Everything from basic โjimmiesโ to custom-made shapes that are more intricate than a painted cookie, your desserts never need to look dull with the right options on hand.
Another purveyor of entirely vegan baking supplies, you can find these fanciful finishes in many nicer grocery stores alongside conventional options. For the greatest range of shapes and colors, head straight to their website and order directly from the source. In addition to fun mixes like โdinomiteโ and โunicorn tracks,โ you can also find natural food colors, full cookie decorating kits, and tons of sweet inspiration for your own unique creations.

Sold as โconfetti sprinkelz,โ these tiny toppers are made with all natural dyes and can be found at just about any natural food store, such as Whole Foods or Sprouts Farmers Market.
This is one of our favorite brands of gourmet sprinkles! Sweetapolita isn’t a fully vegan brandโsome of their more fancy sprinkles options do contain dairy and/or beeswaxโbut they have a very easy to navigate section of completely vegan options. If severe allergies are a concern, bear in mind that cross-contamination might be an issue. They have vegan edible glitter, fun sprinkle mixes of Christmas sprinkles, Halloween sprinkles, fall sprinkles, metallic silver stars, snowflake sprinkles, pastel confetti sprinkles perfect for Easter and kids birthday treats, and more. This brand is the brain child of Rosie Alyea, founder of the Sweetapolita blog. Thanks, Rosie!

This sweet company makes natural sprinkles sold in eco-friendly glass jars. They have lots of vegan options in fun colors and designs.
Fancy Sprinkles has an entire range of vegan sprinkle options that are clearly labeled. We’ve used these sprinkles for years and adore them. They are sprinkles that don’t “feel” veganโthey have vibrant colors, gorgeous shapes, and really fun holiday themed collections. They have gold sprinkles, edible gold stars, silver stars, glitter hexagons, edible 24k gold leaf sheets, edible glitter sprinkles (“prism powder”), vegan funfetti sprinkles, vegan chocolate sprinkles, pastel rainbow confetti sprinkles, and an array of fun sprinkle mixes.

As an established sprinkles brand, it’s especially exciting to see Watkins offering several accidentally vegan sprinkle options on mainstream grocery store shelves. Since many conventional sprinkles contain confectionerโs glaze or other animal-derived ingredients, finding colorful, festive sprinkles from such a widely recognized brand feels like a meaningful step toward more accessible plant-based options.

Watkins recently started focusing on their organic spice line and have released a few plant-based sprinkle options! They came out with a vegan rainbow decorating sugar and rainbow decorating sprinkles made with natural food coloring (both vegan), and we hope more vegan products are on the way!ย
Wilton does have some accidentally vegan sprinkles optionsโbut most of their sprinkles are not vegan. So be very careful and read labels scrupulously. Nothing is specifically labeled as vegan, so you really need to comb over the Wilton labels one by one. On the bright side, these are most readily available across the country in common stores like Target, Joanne Fabrics, Michaelโs Arts and Crafts, and more.
Vegan Wilton Products: Wilton Edible Glitter, Gold Stars, and Sparkle Gels (there are currently vegan at the time of this writing, but double-check ingredients in case they reformulate)
Unfortunately, the Betty Crocker brand is not a reliable source for vegan sprinkles. You may come across occasional “accidentally vegan” sprinkles in their line, but most contain confectioners glaze (not vegan) or other animal products.ย
When you want a fun finishing touch but want to skip more processed options, thereโs a good chance you already have ingredients on hand that will fit the bill, and even add more flavor to your treats. Consider the following ideas for natural sprinkles:

Beyond crunchy shapes, rods, and balls, there are plenty of other ways to make your desserts shine. These are a few more decorating options that are always vegan:

In addition, you can also make a healthier, sugar-free version with… amaranth! Thatโs rightโjust plain old whole grain amaranth, soaked in plant-based dyes and dehydrated, will do the trick. These wholesome sprinkles should be applied sparingly so they donโt contribute any discernible flavor.
All you need to do is soak amaranth in a colorful liquid for 4 hours, drain, and bake for 50 to 60 minutes at 200ยฐF., stirring every 10 minutes or so, until dry to the touch. Your dyeing guide is as follows:
Use just enough liquid to cover the grains and ratios as desired to reach the shade youโd like but bear in mind they wonโt be as brilliant as anything store-bought or chemically enhanced.
Variations on these colors are easily blended, but this mix tends to do just fine for that extra touch of whimsy. Bake the grains in separate batches until completely dry to prevent the colors from bleeding. Store in an airtight container until ready to sprinkle in some fun! You might also want to check this Vegan Food Coloring guide for even more color ideas and brands.
Some say itโs the cherry on top that really sets a dessert apart, but whatโs an ice cream sundae or festive birthday cake without a generous handful of colorful vegan sprinkles? In our opinion, there’s never enough sprinklesโespecially when it comes to recipes like chocolate covered crispy treats, banana pops dipped in chocolate, and the ultimate vegan birthday cake!
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Wow itโs crazy the things that can be in food products that you would never expect to be in it.
Nice guide! Thanks!
I adore Fancy Sprinkles! I had no idea that sprinkles (which are a favorite of mine) were not vegan until recently. Now that I know there’s a vegan option, I can put sprinkles on anything and everything! lol.
I love this guide, it’s so helpful ๐
Gotta love sprinkles! Thanks for this collection of vegan companies to explore!
Wish vegan sprinkles were easier to find at the store, but I’m glad there’s so many online that are available. I just need to be better about planning my vegan sprinkle needs ahead of time haha. Might have to make some of the vegan sprinkle recipes instead!
Thank you so much for including my chocolate sprinkles in your round up!
Thank you for making them!! – Michelle ๐