Vegan Makeup Brands (100% Cruelty-Free)

Here are the best vegan makeup brands on the market today. From inexpensive and easy-to-find cruelty-free drugstore options to high-end beauty brands, you can find everything you need without harming animals!
post featured image
Collection of vegan beauty and makeup products from different brands including blush, skincare, perfume, and makeup brushes.
This post may contain affiliate links, which means that I make a small commission off items you purchase at no additional cost to you. Please read my policy page.

Browsing beauty products can be an exciting adventure. But, if you’re a brand new vegan, trying to figure out which vegan makeup brands to buy might feel a bit overwhelming at first. This guide takes out all of the guesswork so that you can choose your new cruelty-free favorites with confidence.

Remember, it’s not necessary to throw out everything you already own and buy new products all at once. Take your time and, when the product is used up, use the opportunity to purchase a better, vegan and cruelty-free replacement. It may feel like slow progress at first, but you’ll have a fully transformed ethically aligned makeup cabinet before you know it!

If you’re just dipping your toes into natural, sustainable, and kind beauty, consider subscribing to one of these Vegan Beauty Subscription Boxes! These monthly sampling boxes make it easy for you to try out many brands at a fraction of the retail price.

Beauty lovers, if you’re as enthusiastic as we are, let’s dive right in!

Cruelty-free vegan makeup art illustration of a unicorn with Pacifica brand eyeshadow, nail polish, and mascara.

100% Vegan and Cruelty-Free Makeup Brands 

The following brands are not only entirely vegan, but they’re also cruelty-free. You can shop for makeup items from any of these companies without worrying about ingredients. From makeup sponges and mascaras to brushes and blushes, they’re all up for grabs!

If you’re searching for an extra special self-care treat for yourself or a glorious gift for a friend, any of these vegan makeup brands will be a beautiful choice!

Vegan eyeshadow palette from Pacifica and a cruelty-free makeup brush and blush from other brands.

A Closer Look at Vegan Brands

Adorn Cosmetics – Nature’s Palette for Your Beauty: Adorn Cosmetics believes in harnessing the power of nature to enhance your natural beauty. Their vegan makeup collection is a celebration of earthy tones and organic ingredients, making it the perfect choice for eco-conscious beauty enthusiasts.

Four bottles of Adorn Cosmetics liquid foundation on a white background laying on their side diagonally with a sample of the color shade shown in front of the dispensing nozzle.
Adorn Mineral Liquid Foundation (Source: @adorncosmetics on Instagram)

Au Naturale – Beauty as Pure as Nature: Au Naturale’s commitment to purity is evident in every product they create. With their vegan cosmetics made from ethically sourced ingredients, you can indulge in guilt-free beauty routines that embrace your natural radiance.

An assortment of Au Naturale vegan makeup products scattered on a light peach background, including their stick foundation and concealer.
AuNaturale Stick Foundation (Source: @aunaturalelife on Instagram)

Axiology – Lipstick with a Purpose: Axiology redefines beauty with their line of vegan lipsticks that not only deliver stunning shades but also support ethical and sustainable practices. Adorn your lips with a purpose, knowing you’re making a positive impact.

Barry M. – Bold and Beautiful, Without Cruelty: Barry M. invites you to express your bold side with their cruelty-free cosmetics. From vibrant eyeshadows to playful nail colors, their vegan products offer endless options for creating captivating looks.

Beauty Without Cruelty – Compassion Meets Glamour: Beauty Without Cruelty embodies the essence of cruelty-free beauty. Their vegan makeup and skincare products prove that you can look glamorous while upholding a compassionate ethos.

Cover FX – Clean, Safe, Inclusive, High-Performance Beauty: Their skin-safe beauty recently relaunched with new ultra high-performance products, that are cleaner, more blendable, and longer lasting.

EcoTools – Brushes with a Conscience: EcoTools offers makeup brushes that not only feel luxurious against your skin but also respect the environment. With their vegan brushes, you can effortlessly blend and buff, knowing you’re making eco-friendly choices.

Elate Beauty – Elevate Your Beauty Rituals: Elate Beauty invites you to elevate your beauty rituals with their sustainable, vegan cosmetics. Experience the fusion of conscious choices and radiant results in every product.

Elate Cosmetics blush surrounded by other vegan makeup products and brands.

E.L.F – Affordable Glamour, Always Vegan: E.L.F.—which stands for Eyes, Lips, Face—understands that beauty shouldn’t break the bank. Their affordable and vegan makeup and skincare range ensures that everyone can enjoy a touch of glamour without compromise.

Emani – Vegan Beauty, Redefined: Emani redefines vegan beauty with their high-performance cosmetics. Dive into a world of vibrant colors and long-lasting formulas that prove you don’t need animal-derived ingredients to shine.

Gabriel Cosmetics – Nature’s Inspiration, Your Beauty: Gabriel Cosmetics takes inspiration from the natural world to create vegan beauty products that enhance your inner and outer beauty. Their diverse range ensures there’s something for everyone.

A collection of E.L.F. Cosmetics' vegan and cruelty-free Flawless Foundation and Concealer bottles laying on their sides in rows perpendicular to each other on a peach colored background.
E.L.F. Cosmetics Flawless Foundation and Concealer (Source: @elfcosmetics on Instgram)

GXVE – Bold Colors With Sustainability In Mind: GXVE Cosmetics, founded by Gwen Stefani, offers a range of high-performance, vegan, and cruelty-free makeup products. Known for its bold colors and innovative formulas, GXVE is committed to delivering beauty without compromise.

A compact of GXVE brand vegan blush.

Habit Cosmetics – Nails That Breathe, Naturally: Habit Cosmetics believes in nail care that’s as gentle as it is beautiful. Their vegan nail polishes allow your nails to breathe, thanks to a unique formula free from harmful chemicals. Experience nail artistry with a conscience.

Herbivore Botanicals – Nature’s Elixir for Your Skin: Herbivore Botanicals combines the power of plants with vegan-friendly ingredients to offer skincare solutions that nourish and rejuvenate. Pamper your skin with these botanical elixirs.

A bottle of Herbivore Botanicals face oil surrounded by other vegan makeup products.

Hourglass – Innovative Luxury Cosmetics and Animal Rights: Not only are they vegan and cruelty-free, but they’ve created cutting-edge formulas like the first-ever vegan replacement for carmine (a common red pigment in the beauty industry made from crushed insects). They also donate 1% of annual net profits to Nonhuman Rights Projects.

Inika Organic – Beauty Rooted in Nature: Inika Organic is your go-to for vegan and organic makeup that harnesses the purest ingredients from nature. Experience makeup that not only enhances your beauty but also supports a commitment to a cleaner planet.

A collection of copper colored bottles and containers from the Inika Organic line of make up products displayed on a rose pink background on top of a pink-colored stone slab.
Inika Organic Makeup Essentials, including Powder Foundation (Source: @inikaorganic on Instagram)

Lime Crime – Unleash Your Inner Unicorn: Lime Crime encourages you to express your unique style with their vegan and cruelty-free cosmetics. Dive into a world of vibrant colors and imaginative makeup possibilities.

Mad Hippie – Skincare with a Peaceful Purpose: Mad Hippie combines the power of science and nature to create vegan skincare products that are as peaceful as they are effective. Transform your skincare routine into a mindful, eco-friendly experience.

White tube of cruelty-free sunblock from the kid-friendly brand Mad Hippie.

Medusa’s Makeup – Embrace Your Inner Goddess: Medusa’s Makeup invites you to embrace your inner goddess with their bold and cruelty-free cosmetics. Unleash your creativity and confidence with their vegan beauty products.

Contents of Medusa's Makeup, a vegan beauty subscription box.
Photo credit: Medusa’s Makeup

Milk Makeup – Express Your Self-Expression: Milk Makeup is all about self-expression through makeup. Their vegan cosmetics offer innovative and playful ways to showcase your unique style, empowering you to be your authentic self.

Pacifica Beauty – Beauty by the Sea: Pacifica Beauty brings the spirit of the ocean to your beauty routine. Their vegan skincare and makeup products are like a breath of fresh sea air for your skin.

Vegan mascara from Pacifica Beauty

POPBeauty – Pop Your Beauty Game: POPBeauty is all about amplifying your beauty game. With their vegan cosmetics, you can easily achieve show-stopping looks that turn heads and make a statement.

Range Beauty – Shades for Every Skin Tone: Range Beauty is on a mission to provide vegan makeup that suits every skin tone. With a diverse range of shades, their products cater to everyone, ensuring that no one is left out of the beauty conversation.

Rare Beauty – Celebrating Self-Acceptance: Founded by Selena Gomez, this vegan makeup brand is dedicated to promoting self-expression and inclusivity. With a focus on natural beauty and mental health awareness, Rare Beauty offers a range of high-quality, cruelty-free products designed to empower individuals to embrace their unique features and celebrate their individuality.

Real Techniques – Makeup Artistry, Simplified: Real Techniques offers professional-grade vegan makeup brushes and tools that simplify the art of makeup application. Elevate your skills with these trusted tools.

Red Apple Lipstick – Beauty That’s Good Enough to Eat: Red Apple Lipstick creates vegan lip products that are so deliciously good, you’ll want to wear them every day. Enjoy a range of lip colors without compromising your principles.

Sephirine Botanicals – Blooming Beauty in Every Shade: Sepharine Botanicals celebrates the beauty of botanicals in their vegan makeup. From earthy neutrals to vibrant blooms, their shades capture the essence of nature’s beauty.

Contents of Nourish Beauty Box's vegan subscription box.
Photo credit: Nourish Beauty Box

The Lip Bar – Minimal Effort Makeup for Every Complexion: The Lip Bar is a vibrant cosmetics brand known for its inclusive range of bold and trendy lip products. Founded by Melissa Butler, The Lip Bar offers vegan and cruelty-free makeup designed to celebrate diverse beauty. Their products are made with high-quality ingredients and come in various shades to suit every skin tone and personality.

Thrive Causemetics – Impactful Beauty: This beauty brand is a mission to empower women through makeup. Not only are they completely vegan and cruelty-free, but their high-performance cosmetics are infused with skincare benefits. For every product purchased, they donate to help women thrive by providing resources such as cancer screenings, hygiene products, and job training.

Tower 28 – Clean Beauty Meets Simplicity and Inclusivity: Their products are designed for sensitive skin and are free from common irritants like fragrances and harsh chemicals. Tower 28 emphasizes natural, effortless beauty with a range of versatile products suitable for all skin types and tones.

Trust Fund Beauty – Sassy and Cruelty-Free: Trust Fund Beauty brings sass to your beauty routine with their vegan nail polishes and cosmetics. Unleash your inner diva while staying true to your cruelty-free values.

Silver sparkly nail polish from Trust Fund Beauty in cruelty-free vegan bottle.

Cruelty-Free Brands With Vegan Options 

It’s inspiring to see so many beauty brands go completely cruelty-free in the last few years. In the future, it would be wonderful to see even more make the switch. While these companies are not fully vegan, they do offer a number of cruelty-free makeup or beauty options.

100% Cruelty-Free Makeup Brands

Cruelty-free bunny art illustration featuring The Body Shop body butter lotion.

Cruelty-Free Brands Owned By a Parent Company That Tests on Animals

Bonus Tip: If you shop at Ulta, they have a page entirely devoted to cruelty-free brands and specific beauty items. Just make sure to check that they’re vegan before buying.

Urban Decay vegan mascara open with the brush visible.

Best Drugstore Brands With Vegan Options

If you’re away from home and need a spur-of-the-moment drugstore beauty buy, these are the brands to look out for. Because some of them have both vegan and non-vegan options, make sure to check the labels or quickly visit their website for ingredient details. Sometimes, this is a great way to find new favorites!

Tip: Bookmark this page or add this link to the notes on your phone so you can easily pull up the page to specific products that are vegan-friendly. Makes your shopping less stressful and super speedy. That way, you have more time at home to spend enjoying your new pretty purchases!

Pacifica's cruelty-free dream moon perfume.

How Can I Tell if Products Are Cruelty-Free? 

One topic that might be confusing at first is whether products are cruelty-free, vegan, or both. Although these terms are similar, they’re not the same. A beauty product that is cruelty-free is not necessarily vegan. Let’s go deeper and simplify things:

What does vegan mean?

Vegan means that the product is made without any ingredients that come from an animal, including animal derivatives (like honey and beeswax) and coloring agents or dyes (like those made from crushed beetles). You can also explore our “What is a vegan?” guide to learn more.

What does cruelty-free mean?

Cruelty-free means that the products were produced without the use of animal testing or experimentation (also known as vivisection).

What About Parent Companies?

Parent companies are single companies that have a controlling interest in another company (or multiple) companies, including smaller spin-off companies or ones acquired from a take-over or merger.

Many vegan and cruelty-free beauty brands have parent companies that are not vegan or cruelty-free. It’s up to you to decide if that’s a company you want to support or not. There’s both a good side and bad side to that issue.

On one hand, buying beauty products from these types of companies can really help. Your decision to buy shows that the consumer wants products without any animal-based ingredients or horribly painful and inhumane testing. On the other hand, you have to come to terms with ultimately supporting a company that makes its profits from exploiting animals.

Luckily, every year, more and more parent companies are going cruelty-free (and sometimes vegan!) due to customer demand. Let’s hope that the future is full of only vegan beauty products!

Vegan Labels and Cruelty-Free Bunny Logos

A side by side chart showing fake cruelty-free logos on the left and official cruelty-free labels on the right.
Showing the difference between fake and authentic cruelty-free logos. (Source: @ethicalelephant on Instagram)

Leaping Bunny Certified 

When you see the Leaping Bunny symbol, it means you can be sure that the product is truly cruelty-free. The testing for certification is exacting and and guarantees that any goods with this label “are free of animal testing at all stages of product development“. Not only is Leaping Bunny internationally recognized, it is a simple and easy way to recognize if a beauty (or household) item is cruelty-free.

PETA Certified Cruelty Free

According to the PETA website, they consider companies to be “cruelty-free” (under their Global Beauty Without Bunnies program) only under these specific conditions: they “must not only ban animal tests but also refuse to use any animal-derived ingredients, such as honey, beeswax, or carmine, in its products.”

Unofficial Cruelty-Free Logos

If you don’t see these specific logos or symbols, be wary! There aren’t always laws to prevent companies from adding their own labels. They may look similar but, really, wouldn’t mean a thing. Keep an eye out for the real thing. You can also download apps to your phone such as Bunny Free (by PETA), Cruelty-Free (by Leaping Bunny), or Cruelty-Cutter (by The Beagle Freedom Project) to double check brands.

Chart explaining the differences between PETA and Leaping Bunny Cruelty-Free Logos.
Differences between the PETA and Leaping Bunny Logos (Source: @ethicalelephant on Instagram)

Which Mainstream Beauty Brands Are Cruelty-Free?

Is Cover Girl Cruelty-Free?

Yes, Covergirl has been Leaping Bunny Approved! Though they do have a new vegan-friendly line of products, many (if not most) are not vegan.

Is L’Oreal cruelty free?

As the parent of company of many beauty brands, L’Oreal is NOT cruelty-free. They do not participate in animal testing in their own labs, but they do allow their products to be tested on animals in order to sell them in mainland China.

I know this brand has vegan-friendly options, but is NYX cruelty-free?

Yes, NYX is now PETA certified as cruelty-free! They have many vegan-friendly products, but they are not entirely vegan. Their parent company, L’Oreal, is not cruelty-free.

I’m confused. Is now Maybelline cruelty-free?

No. Maybelline is another makeup company that (like their parent company L’Oreal) does not test on animals in house, but sells their products to places that have mandatory animal testing requirements. Because of this, Maybelline is not cruelty-free.

Is CeraVe cruelty free?

No, they’re not. Although CeraVe themselves do not test on animals, they sell their products on mainland China and allow their finished products to be tested on animals.

Is Cetaphil cruelty-free?

No, it’s not. As with L’Oreal and other large beauty corporations, this company allows their products to be tested on animals so that they can be sold on mainland China.

My go-to brand has always been Neutrogena. Is Neutrogena cruelty-free?

Sadly, no. While Neutrogena themselves do not test on animals, the company exports their beauty products to mainland China, who require animal testing by law. So, they are not cruelty-free.

Is Nars cruelty-free?

No, they’re not cruelty-free. This beauty brand allows their products to be sold to countries that require animal testing by law (such as mainland China), so they cannot be considered cruelty-free.

My mother has always bought this one brand. Is Clinique cruelty-free?

Unfortunately, no. Clinique (along with parent company, Estee Lauder) agrees to have their products tested on animals when required by law, as in mainland China. This company is not cruelty-free.

Is Aveeno cruelty-free?

No. Aveeno permits its products and/or ingredients to be tested on animals when required by law by other countries. Even though they do not test on animals themselves, they still cannot be considered free of cruelty.

Share Your Favorite Vegan and Cruelty-Free Beauty Brands

Friends love to share! When it comes to the hundreds of vegan-friendly beauty products you can buy, it can certainly get overwhelming. If you have any tried and true beauty essentials in your makeup bag (or skincare drawer), make sure to comment below with your favorites.

newsletter offer

Enter to Win Our Monthly Giveaway!

Enter for a chance to win over $1,000 of prizes—including a Lomi electric composter, a Zwilling chef’s knife, modular pantry storage cubes, and The Friendly Vegan Cookbook! You’ll also receive our free newsletter with plant-based recipes galore. Come back each month for a chance to win new prizes!

Thank you for subscribing!

Leave a Comment

Your email address will not be published. Required fields are marked *


The reCAPTCHA verification period has expired. Please reload the page.

9 comments
  1. Cynthia Louise Mattera says:

    I want to make good choices when buying makeup , skincare , lotions , etc. I always looks for the Leaping Bunny. Makes it easy to find brands that are Cruelty Free. Thank you!

  2. Thanks for all these suggestions, definitely going to check these out!

  3. Thankyou for sharing amazing knowledge on cruelty-free drugstore brands.

  4. Margie Gerstmann says:

    Excited to receive this list

  5. Donna Longhurst says:

    I’m assuming by the wording that all this information is based in the U.S. Is your information relevant in other countries, ie: Australia. WORLD wide web. Your info goes to other countries.

    • Hi Donna! We’d love to include all of the makeup brands that are available throughout the world (there are many thousands) but, sadly, our article can only feature a limited number. Luckily, many of the brands listed in this guide are available for purchase in most other countries. Hopefully, in the future, we’ll be able to share more international brands. We’d love to know your favorite vegan and cruelty-free Australian makeup brands! Please consider sharing them with us. Thank you for your thoughtful comment 🙂

  6. Andrea White says:

    Love how detailed this list is! Wishing for more brands to switch over soon. Will be referring back to this list often!

Stay Inspired!

Thank you for subscribing!