Vegan Sprinkles Guide: The Best Brands & Fun Natural Alternatives

Welcome to the wonderful world of vegan sprinkles! While many mainstream brands contain animal ingredients to glaze or color their delicate sprinkles, there are dozens of brands that make them totally vegan.
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Classic three layer vegan cake decorated with vanilla frosting and rainbow sprinkles spilling out of it.
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Sprinkles make everything more fun. Birthday cakes, funfetti cupcakes, donuts, sugar cookies, ice cream sundaesโ€”sometimes the tiniest topping brings the most joy.

But hereโ€™s something many people donโ€™t realize: a surprising number of conventional sprinkles arenโ€™t vegan.

Some contain confectionerโ€™s glaze (shellac), beeswax, dairy-derived ingredients, or animal-based food colorings. Thankfully, there are now more vegan sprinkle options than ever beforeโ€”from natural food brands to accidentally vegan grocery store favorites.

Whether youโ€™re decorating a vegan birthday cake, baking funfetti cupcakes, or just adding a little whimsy to your dessert, here are the best vegan sprinkles brands to know about.

Are Sprinkles Vegan?

Not always.

While sprinkles are mostly made from sugar and starch, many conventional sprinkles contain ingredients that arenโ€™t vegan. The most common non-vegan ingredients include glossy coatings, certain food dyes, dairy ingredients, and waxes used for texture or shine.

The good news? Vegan sprinkles are becoming much easier to findโ€”and many brands now clearly label vegan options.

Common Non-Vegan Ingredients in Sprinkles

Here are a few ingredients to watch for when shopping for vegan sprinkles:

  • Confectionerโ€™s glaze (shellac): A glossy coating derived from lac resin and commonly used to create shiny sprinkles.
  • Carmine or cochineal: A red food coloring made from insects.
  • Beeswax: Sometimes used for texture or shine.
  • Milk ingredients: Some decorative sprinkles contain whey, milk powder, or dairy-based coatings.
  • Gelatin: Occasionally used in specialty decorations or candy inclusions.

If youโ€™re unsure, look for sprinkles specifically labeled vegan or check allergen statements carefully.

homemade vegan strawberry frosted pop tarts with rainbow sprinkles

Best Vegan Sprinkles Brands

These brands offer some of the best vegan sprinkles, vegan cupcake decorations, and plant-based baking toppings available today. Everything from basic โ€œjimmiesโ€ to custom-made shapes that are more intricate than a painted cookie, your desserts never need to look dull with the right options on hand.

Supernatural (100% Vegan)

Another purveyor of entirely vegan baking supplies, you can find these fanciful finishes in many nicer grocery stores alongside conventional options. For the greatest range of shapes and colors, head straight to their website and order directly from the source. In addition to fun mixes like โ€œdinomiteโ€ and โ€œunicorn tracks,โ€ you can also find natural food colors, full cookie decorating kits, and tons of sweet inspiration for your own unique creations.

Unicorn tracks pink purple and white vegan sprinkles from the brand Supernatural.

Letโ€™s Do… Organic (100% Vegan)

Sold as โ€œconfetti sprinkelz,โ€ these tiny toppers are made with all natural dyes and can be found at just about any natural food store, such as Whole Foods or Sprouts Farmers Market.

Sweetapolita

This is one of our favorite brands of gourmet sprinkles! Sweetapolita isn’t a fully vegan brandโ€”some of their more fancy sprinkles options do contain dairy and/or beeswaxโ€”but they have a very easy to navigate section of completely vegan options. If severe allergies are a concern, bear in mind that cross-contamination might be an issue. They have vegan edible glitter, fun sprinkle mixes of Christmas sprinkles, Halloween sprinkles, fall sprinkles, metallic silver stars, snowflake sprinkles, pastel confetti sprinkles perfect for Easter and kids birthday treats, and more. This brand is the brain child of Rosie Alyea, founder of the Sweetapolita blog. Thanks, Rosie!

A jar of Sweetapolita vegan sprinkles next to cupcakes.

Natural Sprinkles Co.

This sweet company makes natural sprinkles sold in eco-friendly glass jars. They have lots of vegan options in fun colors and designs. 

Fancy Sprinkles

Fancy Sprinkles has an entire range of vegan sprinkle options that are clearly labeled. We’ve used these sprinkles for years and adore them. They are sprinkles that don’t “feel” veganโ€”they have vibrant colors,  gorgeous shapes, and really fun holiday themed collections. They have gold sprinkles, edible gold stars, silver stars, glitter hexagons, edible 24k gold leaf sheets, edible glitter sprinkles (“prism powder”), vegan funfetti sprinkles, vegan chocolate sprinkles, pastel rainbow confetti sprinkles, and an array of fun sprinkle mixes. 

Fancy sprinkles with pink vegan birthday cake.

Watkins

As an established sprinkles brand, it’s especially exciting to see Watkins offering several accidentally vegan sprinkle options on mainstream grocery store shelves. Since many conventional sprinkles contain confectionerโ€™s glaze or other animal-derived ingredients, finding colorful, festive sprinkles from such a widely recognized brand feels like a meaningful step toward more accessible plant-based options.

Vegan rainbow sprinkles from Watkins.

More Vegan Sprinkle Options

FAQs

Are Watkins Sprinkles Vegan?ย ย 

Watkins recently started focusing on their organic spice line and have released a few plant-based sprinkle options! They came out with a vegan rainbow decorating sugar and rainbow decorating sprinkles made with natural food coloring (both vegan), and we hope more vegan products are on the way!ย 

Are Wilton Sprinkles Vegan?

Wilton does have some accidentally vegan sprinkles optionsโ€”but most of their sprinkles are not vegan. So be very careful and read labels scrupulously. Nothing is specifically labeled as vegan, so you really need to comb over the Wilton labels one by one. On the bright side, these are most readily available across the country in common stores like Target, Joanne Fabrics, Michaelโ€™s Arts and Crafts, and more.
Vegan Wilton Products: Wilton Edible Glitter, Gold Stars, and Sparkle Gels (there are currently vegan at the time of this writing, but double-check ingredients in case they reformulate)

Are Betty Crocker Sprinkles Vegan?

Unfortunately, the Betty Crocker brand is not a reliable source for vegan sprinkles. You may come across occasional “accidentally vegan” sprinkles in their line, but most contain confectioners glaze (not vegan) or other animal products.ย 

Natural Sprinkle Alternatives

When you want a fun finishing touch but want to skip more processed options, thereโ€™s a good chance you already have ingredients on hand that will fit the bill, and even add more flavor to your treats. Consider the following ideas for natural sprinkles:

Frozen banana pops with natural sprinkles like chocolate chips and coconut shreds.

Sparkles, Glitter, and More

Beyond crunchy shapes, rods, and balls, there are plenty of other ways to make your desserts shine. These are a few more decorating options that are always vegan:

  • Edible glitter, including disco dust, luster dust, tinker dust, and brew glitter: Most edible glitter is made from sugar, cornstarch, and pearlescent color additives or mica, and is totally safe to eat.
  • Sequins or confetti: Laser-cut from thin sheets of food-grade silver, iridescent, or gold paper, these tiny shapes look just like something you might use in kindergarten crafts but can brighten up more than finger paint cards!
  • Edible glitter spray: It looks like spray paint, dispenses like spray paint, but is destined to decorate much more temporary works of art. Itโ€™s essentially liquid food coloring with a touch of added sugar.
Prism glitter shimmer in gold and pastels for baking decoration.

DIY Sprinkles

In addition, you can also make a healthier, sugar-free version with… amaranth! Thatโ€™s rightโ€”just plain old whole grain amaranth, soaked in plant-based dyes and dehydrated, will do the trick. These wholesome sprinkles should be applied sparingly so they donโ€™t contribute any discernible flavor.

All you need to do is soak amaranth in a colorful liquid for 4 hours, drain, and bake for 50 to 60 minutes at 200ยฐF., stirring every 10 minutes or so, until dry to the touch. Your dyeing guide is as follows:

  • Beet juice for red/pink (you can also try pink dragonfruit powder or juice for a hot pink color)
  • Turmeric mixed with water for yellow
  • Matcha or powdered spinach mixed with water for green
  • Blue Spirulina (also sometimes called Blue Majik) for blue

Use just enough liquid to cover the grains and ratios as desired to reach the shade youโ€™d like but bear in mind they wonโ€™t be as brilliant as anything store-bought or chemically enhanced.

Variations on these colors are easily blended, but this mix tends to do just fine for that extra touch of whimsy. Bake the grains in separate batches until completely dry to prevent the colors from bleeding. Store in an airtight container until ready to sprinkle in some fun! You might also want to check this Vegan Food Coloring guide for even more color ideas and brands.

Vegan Sprinkles Brands for Baking

Some say itโ€™s the cherry on top that really sets a dessert apart, but whatโ€™s an ice cream sundae or festive birthday cake without a generous handful of colorful vegan sprinkles? In our opinion, there’s never enough sprinklesโ€”especially when it comes to recipes like chocolate covered crispy treats, banana pops dipped in chocolate, and the ultimate vegan birthday cake!

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8 comments
  1. Wow itโ€™s crazy the things that can be in food products that you would never expect to be in it.

  2. I adore Fancy Sprinkles! I had no idea that sprinkles (which are a favorite of mine) were not vegan until recently. Now that I know there’s a vegan option, I can put sprinkles on anything and everything! lol.

  3. I love this guide, it’s so helpful ๐Ÿ™‚

  4. Gotta love sprinkles! Thanks for this collection of vegan companies to explore!

  5. Wish vegan sprinkles were easier to find at the store, but I’m glad there’s so many online that are available. I just need to be better about planning my vegan sprinkle needs ahead of time haha. Might have to make some of the vegan sprinkle recipes instead!

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