Let’s talk lashes. I think it’s pretty obvi that a stellar mascara is any woman’s BFF. Seriously, no one product can make your eyes pop and transform your face from ho hum to HELLO quite like a kickass mascara can. It’s pretty much the holy grail of cosmetics.
While we all want lovely lush lashes, finding a mascara that’s a perfect fit can be a bit tricky. Whether you’re looking for a formula that’s lengthening, strengthening, volumizing, or waterproof, I think we can all agree that we’d happily pass on formulas that clump, flake, smudge, and/or contain bee barf. Say what!? Ya heard correctly, bee barf (aka beeswax – yep, bees drink flower nectar and then puke it up and swap it back and forth to create this crazy ish – HAWT). Unfortunately, it’s an ingredient in most conventional mascaras used to help coat, lengthen, and stiffen the lashes. WOMP. Thank Godzilla, though, that there are killer substitute ingredients out there like synthetic beeswax and caranuba wax that pull off the same effect.
So without further ado, here are some of my fave 100% cruelty-free and vegan mascaras categorized by their awesomeness. Enjoy!