Times are changing, my friends. This week Ben & Jerry’s announced that their new vegan line of ice cream has officially launched, with four epic flavors: Coffee Caramel Fudge, Chunky Monkey, Chocolate Fudge Brownie, and P.B. & Cookies. Yum!
This is incredible news. Not only does it give Ben & Jerry’s visitors the chance to enjoy cruelty-free ice cream, but it makes veganism in general easier, more accessible, and more fun for everyone.
5 Reasons Why Ben & Jerry’s Vegan Ice Cream is Incredible News for Animals
1. It’s a sign that times are changing.
Vegan is no longer a foreign word most people pronounce “vegg-en” and think means health-food-with-no-flavor. The new Ben & Jerry’s vegan ice cream line is helping to solidify veganism in today’s world. It is obliterating the notion that being vegan is obscure and weird, and establishing it as both prevalent and normal.
2. Making it easier to be vegan
Right now there are still many areas where it’s difficult (if not impossible) to find store bought or ready-made creamy and delicious dairy-free ice cream. While those of us lucky enough to live in San Francisco, New York, or Portland may have vegan ice cream options on every street corner, most people are not afforded that luxury. When existing major brands launch vegan product lines, it becomes more accessible to all, making it easier to be vegan even in the most remote areas.
3. Free vegan publicity
An omnivore walks up to the (ice cream) bar and looks at the menu. She sees lots of choices, including some “new” options labeled dairy-free! Interesting, she notes to herself—dairy-free options are everywhere these days.
The very presence of vegan options in familiar places will shift perceptions and will make it evident to people that it’s not very difficult to be vegan. When our omnivore friend above watches a Mercy for Animals undercover video the following week (a friend-of-a-friend shared it on Facebook so it appeared in her feed), she considers going vegan. Her first though is: “I’d like to give vegan a try…but I could never give up my favorite foods like cheese and ice cream.” But oh wait! She remembers seeing the dairy-free option at Ben & Jerry’s. She decides in that moment to give it a shot. BOOM. New vegan.
4. It shows that companies listen and that advocacy works
Why did Ben & Jerry’s launch this new line of vegan ice creams? Well, take a look at this, taken directly from the Ben & Jerry’s website:
So, Why Non-Dairy?
We asked you. Lots of you. Some of you are committed to a vegan lifestyle, while others can’t or would rather not eat dairy. And all of you are missing the indulgent frozen delights you once enjoyed. We knew that with some hard work and experimentation we could deliver the taste and creamy texture you’ve been craving. So we did.
They did this because people asked for it. People wrote letters, signed petitions, and sent countless tweets, emails, and Facebook messages. The takeaway here is that it is important to speak up for what you want. Companies exist to serve (because that’s how they make money), so they really do listen.
5. Paving the way for other ice cream companies
Last but not least, by launching a vegan line of ice cream, Ben & Jerry’s is paving the way for other ice cream companies to do the same. It’s only a matter of time before other major ice cream brands start developing new lines of creamy vegan desserts. But you can help make it happen faster! Write to your old favorite ice cream companies that don’t offer vegan options, and ask them to start. Make your voice heard!