Holy cheese wheels! We don’t often publish new stories at World of Vegan anymore, but with the state of the world these days, I figure we could all use some happy news. So here we have it.
Babybel, the popular cheese brand that has been selling cute little single-serving cheese wheels wrapped in wax for decades, announced that they are launching vegan-certified plant-based cheese wheels on January 1st, 2022! Babybel first launched their iconic baby cheese wheels in 1977, so it’s taken them a whopping 45 years to jump on the plant-based bandwagon. But better late than never!
These healthier, animal-friendly, and planet-conscious cheese wheels will roll out in the United Kingdom at Sainsbury’s, with plans to expand from there.
This release follows cheese competitor Boursin’s release of Dairy-Free Cheese Spread Alternative in 2021. And of course it follows a mountain of other vegan cheese brands offering delicious plant-based cheese options.
As the entire world is wising up to the environmental, ethical, and personal health ramifications of eating meat, dairy, and eggs, an ever-growing percentage of the population is looking for better options. And companies across the meat and dairy spectrum are responding. In fact, every company that sells food is rushing to be first in line to meet consumer demand for plant based cheese and beyond.
It’s exciting to see notoriously vegan-unfriendly brands like Babybel, Hershey’s, Ben & Jerry’s, and even fast food establishments, begin to add vegan options to their lineup. Many of these companies are shifting their philosophies and as their profits begin to benefit from the vegan movement, we expect to see their interest in and passion for plant-based options continue to grow.
This news article about the launch of Babybel Plant-Based Cheese Wheels was written by Michelle Cehn. Babybel vegan cheese photo sourced from Babybel edited with Canva.com. New source: journalist Kevin White from TheGrocer.co.uk. This article is not sponsored by any of the brands mentioned above. Please note that this article may contain affiliate links which support our work at World of Vegan.
Leave a Comment
Any plans to bring these to Canada?
I imagine it’s only a matter of time before they hit the US and Canada! Fingers crossed 🙂