Ready to upgrade your beauty regimen by replacing nasty old toxic products with clean, healthy, animal-friendly alternatives? You’ve come to the right place! Today we’re featuring one of our all-time-favorite cruelty-free beauty companies—100% Pure.
100% Pure carries an enormous array of vegan products that we adore. But watch out! They also carry a handful of products that are not vegan, so scan the ingredients first to look out for the following: honey, beeswax, milk enzymes, goats milk, and pearl powder. This is a good practice to get into regardless—you’d be amazed how many times icky animal ingredients like carmine (crushed up bugs) will sneak into cosmetics and body care products!
Back to the good stuff. Here’s why we’re smitten with 100% Pure:
- 100% cruelty-free (not tested on our animal friends)
- Very vegan-friendly (most of their products are vegan!
- Made with natural, clean, healthy ingredients
- Free of harmful toxins, preservatives, and artificial colors and fragrances
- Free shipping & free returns (yaaas!)
- They actively support animal protection nonprofits and vegan events
The products we use every single day matter. They say a lot about who we are, and the kind of world we want to live in. We vote with our dollars, which is why it’s so important that we choose products that align with our values and that support our wellbeing. If you start to explore the ever-expanding world of natural-minded companies out there, you will soon look around your home and inside your makeup bag and feel at ease knowing that you’re surrounded by happy, healthful products that nobody needed to suffer for.
This post contains affiliate links. Shopping through these links helps us keep the lights on here at World of Vegan! We only feature companies that we sincerely adore, and products that we would buy ourselves.